I work with Google AdWords on a day to day basis, and believe me, it can be a very time consuming and taxing activity.
Setting up new client campaigns, making changes across the account and seeing trends in data easily are all tasks that are fairly difficult to accomplish with the standard interface provided by Google.
As with everything in internet marketing, time is money, and being able to perform these tasks in a quick and easy manner makes managing your AdWords campaigns a cost effective exercise.
Tool 1 – AdWords Editor
AdWords editor is a free tool provided by Google. It allows you to manage your AdWords account In much the same way as the standard online interface, but with the advantages of being able to work offline, make backups of accounts, and make mass changes to AdGroups, Keywords, Ads and Campaigns.
The ability to be able to copy and paste AdGroups across campaigns alone makes it well worth the download.
Tool 2 – Speed PPC
I don’t know what I did before I was introduced to Speed PPC. This software makes setting up large, detailed and complex AdWords, MSN and Yahoo PPC campaigns a breeze. It allows you to create lists of keywords to be combined together, and then merged with templates of ad copy to produce detailed, keyword rich ads for each AdGroup.
This saves literally days of work on some large campaigns, and performs the work to a level of detail that would be impossible to achieve with AdWords editor or the traditional AdWords interface.
Tool 3 – SpyFu
A good intelligence gathering tool is essential if you want your AdWords campaign to go up against the big boys. Although you can do a lot of this intelligence gathering yourself, having a subscription based automated tool makes it quicker, and also shows you keywords that you haven’t thought of that these other players in the same niche are bidding on