I work with Google AdWords on a day to day basis, and believe me, it can be a very time consuming and taxing activity.

Setting up new client campaigns, making changes across the account and seeing trends in data easily are all tasks that are fairly difficult to accomplish with the standard interface provided by Google.

As with everything in internet marketing, time is money, and being able to perform these tasks in a quick and easy manner makes managing your AdWords campaigns a cost effective exercise.

Tool 1 - AdWords Editor

AdWords editor is a free tool provided by Google. It allows you to manage your AdWords account In much the same way as the standard online interface, but with the advantages of being able to work offline, make backups of accounts, and make mass changes to AdGroups, Keywords, Ads and Campaigns.

The ability to be able to copy and paste AdGroups across campaigns alone makes it well worth the download.

http://www.google.com/intl/en/adwordseditor/

And if you want an expert to teach you how to use this amazing tool, please check out AdWords Editor Videos, presented by the very knowledgeable Mike Rhodes from WebSavvy.

Tool 2 - Speed PPC

I don’t know what I did before I was introduced to Speed PPC. This software makes setting up large, detailed and complex AdWords, MSN and Yahoo PPC campaigns a breeze. It allows you to create lists of keywords to be combined together, and then merged with templates of ad copy to produce detailed, keyword rich ads for each AdGroup.

This saves literally days of work on some large campaigns, and performs the work to a level of detail that would be impossible to achieve with AdWords editor or the traditional AdWords interface.

Get Speed PPC Here

Tool 3 - SpyFu

A good intelligence gathering tool is essential if you want your AdWords campaign to go up against the big boys. Although you can do a lot of this intelligence gathering yourself, having a subscription based automated tool makes it quicker, and also shows you keywords that you haven’t thought of that these other players in the same niche are bidding on

http://www.spyfu.com

A lot of people are unaware that you can actively market not just your blog or website, but also your the RSS feed of your website. Your RSS feed a way for your content to leave the confines of your own domains, and spread throughout the web, pointing backlinks to your domains and spreading affiliate links.

Although you have no control over where this content will be shown across the internet, there are good SEO benefits to be had for allowing your content to be syndicated. Back links from a wide variety of sites, who have content that is in the same subject area as yours are worth pursuing. Even if the page rank of the linking sites is lower than yours, as long as the links are one way then they will not harm your organic SEO.

If you embed your content with affiliate links, or sales material for your products that you could end up with these being syndicated across a number of related sites.

By using online feed aggregation services, other switched on users of these same services will see your feeds, and mix them in with their own aggregated content.

Its all about thinking of your online marketing activities as a publishing network, a hub in which your blog and a few choice social media profiles are at the centre. Those that have the furthest reach have the highest chance of getting their message heard above the noise, and actually getting to prospects before the competition does. Any way that you can write once, and have your content appear in multiple areas (at least a snippet of it) is an advantage.

I will write more about these services as I utilise them on this site, but here are some of the best.

Icerocket

FeedRaider

Technorati

Rss2