Lifetime Customer Value Explained One of the key concepts to learn if you want to successfully run a sustainable online business is the idea of lifetime customer value. I define LCV as how much the customer is worth over the lifetime of...
Common Worpdress Thesis Theme Problem Solved I have been working on a customisation for the Wordpress Thesis theme by DiyThemes for a client of mine over the last few weeks. Although Thesis offers a great deal of power in its backend, and is very...
Top 3 Tools For AdWords Success I work with Google AdWords on a day to day basis, and believe me, it can be a very time consuming and taxing activity. Setting up new client campaigns, making changes across the account and seeing trends...