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Lifetime Customer Value Explained One of the key concepts to learn if you want to successfully run a sustainable online business is the idea of lifetime customer value. I define LCV as how much the customer is worth over the lifetime of...

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Common Worpdress Thesis Theme Problem Solved I have been working on a customisation for the Wordpress Thesis theme by DiyThemes for a client of mine over the last few weeks. Although Thesis offers a great deal of power in its backend, and is very...

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Top 3 Tools For AdWords Success I work with Google AdWords on a day to day basis, and believe me, it can be a very time consuming and taxing activity. Setting up new client campaigns, making changes across the account and seeing trends...

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Escaping Time and Location Based Work

Posted by Steve Mills | Posted in Ideas, Uncategorized | Posted on 17-10-2007

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It was a goal of mine at the start of the year to spend at least a day a week working from home. In reality it has turned out that it more like a day every 3 weeks, but I am gradually starting to finish up a few contracts, and set the terms of the new ones coming up to give me a bit more discretion over my time. It’s great to be busy, and have a lot going on, but I have found the importance of staying in control of your schedule, otherwise your schedule will control you. At the moment I am also doing a wide variety of tasks for different clients. Web development, marketing, business development, seo consulting and some general IT consulting are all taxing different parts of my brains, and often have deadlines competing with each other for my attention. Not an ideal situation, but it is paying the bills and I have kept up with the challenge.

Even though I have little kids and the house is always busy, I really enjoy the variety of working from the home office when I can. It all depends on the type of work I am doing, how often I need to be on the phone, or really concentrating. Just breaking the routine of going to the office everyday gives a some variety to the week and breaks it up. You get more done and everything feels a bit more fresh.

Ideally what I want is to have work that is :

Non Time Based : Work that I can do at anytime, whenever there is time that I have allocated. I don’t want to be constrained by the 9-5 (or 8-6 in reality) of the regular work week. Sometimes I get my best work completed between 6am and 9am, sometimes between 8pm and 12pm if I have the free time. I know that there are times where I can get a ton of work done in an hour, and some where I am really pushing it to get anything done at all. Not often, but it happens.

Hopefully, as businesses move beyond the idea of keeping everyone on a digital leash, they will get more behind the idea of using the technology to free their workers and help to make them happy. Having a workforce of well rounded human beings will be just as much a part of company culture as making a profit. As long as people make the deadlines then they should have the freedom to set the hours when they work. This will also allow people more flexible time to be with family, participate in community activities and reduce the amount peak hour commuters going to work etc.

Non Location Based : Same as above, but not having an actual “workplace” where I have to be everyday. At the moment the contracts I have dictate that I am in the office of the business’s I work for about 75% of the time. I have made it a goal to reduce this by moving away from client based work and towards product based business activities. From a societal point of view, we need to decentralise the way we work. A lot of our tax dollars go towards infrastructure that must be constantly upgraded to allow everyone to work in a central location, the city. Sure, there is something to be said for working with a team, but I know in my current work that I am constantly meeting people in various locations other then the office, or over the web to have meetings and strategise, co-ordinate and collaborate.
I want to be able to take the family away for 3 weeks at a time to various places around the country, and still be able to work a few hours a day maintaining my business.

Even 5 years ago, if you talked like this people would say that you are an idealist, that you were living in fantasy land if you thought that this was possible. But modern technology, changing attitudes and just the realities of modern life are making these things possible. These practices are good for peoples mental health, good for society, good for the environment.

Start putting your plans to make them happen in action today. I know that I am.

The Top 5 Things the Blogosphere Needs

Posted by Steve Mills | Posted in Communication, Ideas, Uncategorized | Posted on 16-10-2007

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Hi everyone, good to see a whole lot of new readers on the site. I am hitting my weekly targets easily, and showing that fantastic mathematical trend, EXPONENTIAL GROWTH.

Darren over at problogger explains it pretty clearly in this weeks video post, and I can recommend you check it out.

Over the weekend while planting my new veggie patch I had chance to ponder what the online blogosphere needs. Please feel free to correct me or add your own twist to what I have written below. These are the things that I want to see happen

* More blogs that make money, but are not about blogs making money

* Quality content that shares the owners personal views on subject, not just what everyone else is saying. That’s the whole point of social media, wouldn’t you think?

* More people commenting on each others blogs, not just the big blogs but the smaller sites in the blog community. I know it’s tough but everyone needs encouragement.

* Injection of more advertising dollars, from areas other then just adsense and affiliates. People won’t click the same ads over and over again. Fresh advertising = more clicks.

* More blogers as content producers, not just content commentators. We need more experts, and less reporters.

What we need is to make the blogosphere sustainable for future generations, not just a flash in the pan that burns up all of the dollars available. The last thing we need is for advertisers to get sick of it and start withdrawing funds and allocating them somewhere else.

Oh yeah, and before anyone gets too smart, I know that one thing we don’t need is more top 5 lists :)

Keep it real and positive, till next time.

THE FUTURE OF MUSIC

Posted by Steve Mills | Posted in Ideas, Uncategorized | Posted on 20-09-2007

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I had a thought the other day while driving around listening to MP3’s. I envisioned a future where Supergroups are formed, groups that comprise some of the best or influential musical artists. You might get Chris Cornell singing, and Thurston Moore playing guitar, and Danny Carey from Tool playing drums, and Sting playing bass. And then they organise a tour where they play all of the best songs from any of the really classic rock bands, for instance Led Zeppelin … So they promoter gets all of these guys together, dumps the truckload of money on their doorstep and then they hit the road. 50 dates across the planet, playing stadiums. They come out and crank out Stairway to Heaven, Immigrant Song, Battle for Evermore etc and the goes on from there. Imagine the excitement and the novelty, imagine the interest.

As the iPod revolution continues, and moves into easily download-able video the music industry is going to have to come up with more ideas like this. Also, as the ideas of new accessible forms of musical expression are used up, and people get sick of the same old, novelty like this will be the way to breath life into the old standards that people love. This is the “mash up” taken to the next level.

So there you are music promoters / managers that read this site. Just get the best there is together, and get them to go out and play the Beatles back catalog, or the best of Hendrix etc.. You have to admit that it is something different.If you hear of anyone who has done this in the past please let me know.