Steve Mills - Online Entrepreuership with the SPOKE system

Sustainable Personal Online Connected Entrepreneur

So Steve you may be thinking, what is this Spoke system you keep talking about here? SPOKE is a system that I have been developing over the last two years to give people a systematic approach to becoming an online entrepreneur. It takes the best of social media theory, internet marketing secrets and online business strategy and combines them into a mindset that can guide you towards success online.

SPOKE is an acronym with two meanings. The letters stand for Sustainable Personal Online Connected Entrepreneur.

Sustainable

Everyone wants an internet business with longevity, one that will continue to pay off long after the initial hours of developing and setting up an online marketing system. I personally can not see the point of setting up a business that will be obsolete or struggling to find customers In three months time. Online businesspeople that follow the SPOKE system will be building long term digital assets, businesses online that will continue to provide revenue for years to come. This is not just about landing pages and Adsense, SPOKE shows you how to productise your knowledge, keep customers coming back and retain customers for longer by developing a sales funnel.

Personal

In this modern world, the main thing that separates you from the next business person online is YOU, your unique personality. SPOKE is all about you building your personal brand, and allowing your unique voice to shine through and be the thing that keeps people coming back to your online assets. It is about finding an online business model that allows all of your personality to express itself, and there is a definite emphasis on having fun. By building a personal brand, you make it easier for customers to find you as you begin to roll out your Internet Marketing Empire, and also raising your profile greatly increases your chances of connecting with other SPOKES of already successful online businesspeople.

Online

SPOKE recognises the immense advantages in becoming an online entrepreneur rather then setting up a traditional “bricks and mortar” style business. With low overheads, very small barriers to entry and new tools and software being released every day, there really has been no better time to start an internet business.  The SPOKE system shows you how use these online tools to their maximum efficiency to save hours each day, market your products more effectively and gather intelligence on the competition quickly and easily.

Connected

The SPOKE system recognises the power of social media to drive targeted traffic to your online business. It is my aim with this blog and the associated tools and books that you will get to understand and develop a social media marketing strategy that is easy to set up, but most importantly easy to maintain.
SPOKE is also about connecting to other entrepreneurs and offering products and services that combine your skills, knowledge and customer base to the mutual benefit of both partiers. SPOKE is also about connecting with outsourced providers so that you a free to grow your business and plan for its future expansion.

Entrepreneur

The aim of SPOKE is the development of  an Entrepreneurial business for yourself, one that has an end goal of removing you from the day to day running of the business, and allows you to choose the hours and place where you work. By developing an entrepreneur’s mindset you will learn to see opportunities as they arise and continue on your path to online business success.

The second meaning of the SPOKE acronym is that it refers to the Spokes of a wheel.
Each business can be thought of as a HUB, and it can be connected to other SPOKE business by coming to an arrangement to provide products and services to each other.

Your SPOKE business might be to develop website templates, and you might develop a relationship with another SPOKE business that sells website hosting packages. By complimenting each others services in a mutually beneficial arrangement you automatically increase your base of potential customers and sales.

So That is SPOKE in a very broad stokes and abstract nutshell. If you are interested in more information please subscribe via RSS, or sign up for my email newsletter to get hot tasty tips served straight to your inbox.

The Vital Spark For Your Online Projects

There are no shortage of programs, courses and books out there showing you how to make your business work online. You will read one and it will tell you to go through steps A…Z and at the end you should be making X amount of dollars per month.

It looks simple, and if you followed their step by step approach you too should see similar results (if they are being truthful, please do a bit of checking out any incredible or unbelievable “too good to be true” statements at least a little bit sceptically before jumping in headlong).

For most internet marketers, blog owners and other online business people the road to profits starts to look a bit harder as soon as the information has been digested. Because now, when it becomes time to put the theory in to action you hit the first road bump. You need a market to apply this fantastic information to, and idea to base the system on, a topic to write your fantastic new ebook about.

There is plenty of information out there about using Google tools to find a niche, and this is a very good method of finding what people are searching for, and what they are finding as a result of those searches. If you can offer something that is significantly better then what is currently being offered in that niche (or can market / convert the traffic better) then give it a go.

Also, be creative around your research into niches. As the online marketplace has matured, new niches (ones that are profitable) have become as rare as hens teeth. But they are still out there, and new ones are created every day. Just keep your eyes and ears open, look at innovative ways of using the technology. For instance there are a few books starting to appear about using twitter as a marketing tool. Keep your finger on the pulse, be an early adopter of the next big web thing and then inform all of those that jump on the bandwagon later on.

The idea around your internet business and the niche that you target with your material is one of the fundamental keystones to your online efforts. If it is a good niche it could be plugged into any model. Ebook sales, membership site, adsense, affiliate sales.